Communication plays a pivotal role in the world of marketing. To date, we have found newspapers, magazines, television, radio, hording, road shows as well as Internet as major marketing communication tools. Moreover, telecommunication has given a new gift to us i.e. mobile device.
Short Message Service is a kind of a text message service that allows short messages of generally no more than 140-160 characters in length to be sent and transmitted from a cell phone.
SMS was commenced in the GSM system and later supported by various other digital-based mobile communications systems. Unlike paging, but similar to e-mail, short messages are stored and forwarded at SMS centers, which mean you can retrieve your messages later if you are not available to receive them at that time. If the mobile phone device is powered off or out of range, SMS messages are stored in the network and are delivered at the next opportunity.
SMS marketing is highly personalized, interactive and has an immediate impact.
Lots of Attractive and stunning features of SMS marketing
1. It is quick, direct and fast. 2. It is a two- Way communication. 3. The mobile marketing is again effective as email marketing as it is targeted to particular age, gender or profession. 4. The method is cost-effective. 5. It can be easily promoted via cross-media like radio, TV or print. 6. As customer forward messages in a group it opens lots of opportunities of Viral Marketing. 7. SMS is of course a fun loving tool. The method is catching up record breaking usage.
SMS marketing works well when it comes to driving sales of consumer packaged goods, restaurant menu items and high-street retail commodities.
Every invention comes up with both positive and negative features. It depends on consumers. It is up to marketers how best and safely these people can use it. Moreover to the point, being limited up to somewhere 160 characters; SMS depends on other cross media also. In addition to it, the method is most useful in instant messaging / advertising to targeted audience.
On a final note, from the above information it can be concluded that SMS Marketing can make a big difference when it comes to grabbing the attention of your targeted audience instantly.
Adelwolf Mccurdy is an expert who has worked with many companies who develop many proprietary solutions for their customers in a development environment.The author also knows very how to develop and launch mobile campaigns in minutes.For More Information Please Visit sms marketing and sms platform.
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